What we built

Cases.

Launch campaigns, rebrandings, social media formats and out-of-home brand experiences. Sorted by step and by format.

Cases
Personal Brand
Tijen Onaran

Tour × podcast × press as one campaign. 9 cities sold out, top 10 podcast charts in 90 days.

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Insight, idea, impact

Insight. A well-known entrepreneur with a topic that deserves a stage of its own: courage.

Idee. Courage as a brand: tour, podcast and press as one campaign, one narrative across all channels.

Wirkung. Nine cities sold out, the podcast in the top 10 within 90 days, press as a result instead of a job.

9cities sold out4,000guestsTop 10podcast in 90 days
Brand PositioningBrand AwarenessBrand EngagementContent & CommunicationEventsCollaborationsPR
Brand
Future Maps

World Record Brunch: 683 people, 0 € catering budget. A community campaign made of events, collabs and PR.

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Insight, idea, impact

Insight. A vegan app doesn't need ads, it needs a table its community sits at.

Idee. The world's largest vegan potluck brunch: brands, creators and community at one table, catering entirely through partners.

Wirkung. World record with 683 people, 0 euro catering budget, a community that comes back. Next edition: Berlin, September 2026.

683people0 €catering750,000+impressions
Brand AwarenessEventsCollaborationsContent & CommunicationPR
Brand
ARTLAB

Exhibition format zwischenwelten with Benjamin Eck: our own format as IP, built from scratch.

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Insight, idea, impact

Insight. Art and entrepreneurship rarely meet in the same room. That is exactly where a format nobody else has comes from.

Idee. zwischenwelten: an exhibition format with Benjamin Eck, built from scratch as own IP, three days of art, conversations and encounters.

Wirkung. A format the brand owns and that gets more valuable every year. Campaigns rent attention, stages stay.

3days1format as own IPJune 2026edition one
Brand EngagementEventsCollaborations

By step

Who worked with us
and where.

Three steps, one loop. Every name sits where the work started.

01

Who you are, what you stand for, how you sound and look.

VegeanFuture MapsJanne isst veganCampus TölzTijen Onaran · rebranding to MUThey hey studiosHöhle-der-Löwen-Startups · Rebranding
02

Get seen and stay in the conversation.

03

People join in and recommend you.

Future Maps · Future BrunchLa Boom · dating experienceSport TestivalAI RetreatWaldhaus Deininger Weiher · Yoga am WeiherRetreats in Cape TownPCC Panagia Cycling Club · sport communitySteineggerhof · vegan week 2027, in preparationARTLAB · zwischenwelten

By format

The same formats.
In every step.

Content & Communication, events, collaborations, PR and own formats: the common thread through all three steps.

01
Content & Communication

Social media, LinkedIn, thought leadership, newsletter.

Tijen OnaranVegeanJanne isst veganHannah Samira SchmidtKI-Bundesverband · supportOpenAI · support
02
Events

From community series to launch.

Future Brunch · world recordLa Boom · dating experienceSport TestivalApex Ventures · Digital Health SummitAI Retreat · BayrischzellBrand positioning retreats · Cape TownMalao · fund launch experienceYoga am WeiherPCC Panagia Cycling ClubCampus Tölz · opening launch, upcoming
03
Collaborations

Brands, creators and partners, matched by values.

OpenAI · AI RetreatKI-Bundesverband · AI RetreatRewe pflanzlich · brunchSegafredo · dating x sportsProVegEverwaveTreatfulsLEKKAKarunapackundsattcoconillafourtastegesguharvestmoon
04
PR

Press as a result, with partners.

This Is VeganMit VergnügenGeheimtipp MünchenSüddeutsche Zeitung · BrunchGründerszene · Campus Tölz OpeningStartup Insider
05
Own formats

Stages the brands own.

Honest Greens BrunchMUT tour and MUT podcastARTLAB zwischenweltenAI WeekenderBase Power HourYoga am WeiherLa Boom · dating x sportsSport Testival

A selection from 50+ brand experiences. Details on every project in the call.

Let's talk

Your case is
still missing here.

30 minutes, free and non-binding. Afterwards you know if and how.

Book a free call

Or write directly: sophie@grwplus.com