grw+ · Brand building, communication & creative campaigns

Three pillars

Three pillars.
One composition.

Clear positioning, greater awareness and new contacts. The foundation for customer loyalty and a community. How we get there depends on where your brand stands today.

Pillar 01 · Who are you, really?

Positioning

Who you are. And where you take place.

Before a brand gets loud, it has to be clear what it stands for. In the end there is one sentence on the table everyone understands. Inside and out.

Positioning and target groups
Language and design
Brand building concept and campaign plan
Research: point of sale, channels, competition

3Questions to start: where do you take place, which lifestyles, which language

Start with positioning →

Pillar 02 · Where do I find you?

Awareness

Visible where your people already are.

I bring your brand to the right people. Creative campaigns and relevant partners help you grow awareness and generate new leads.

Creative campaigns
Social media, newsletter and PR
Influencer and brand collabs

9Cities sold out: Tijen Onaran, tour, podcast and press as one campaign

Read the case →

Pillar 03 · Who stays connected?

Engagement

Turn contacts into customer relationships.

I develop formats for customer loyalty and community. They give your customers a reason to stay connected, take part and come back.

Community formats
Own events
Retreats and hotel partnerships

683People at the world record brunch, 0 euro catering

Read the case →

Online through social media, LinkedIn, newsletters, podcasts and collaborative posts. Offline through events and collaborations. I connect these channels in one coherent campaign, rather than treating each activity separately. We discuss where to start when we meet.

The test

Are you already
a love brand?

Four questions, answered honestly. If you say yes four times, you may not need me. Then come and see us at The Plus Club. Everyone else: let us talk.

01 · Awareness

Does your niche know you without googling?

Yes or no?

02 · Loyalty

Do people come back without being reminded?

Yes or no?

03 · Recommendation

Do people talk about you without being asked?

Yes or no?

04 · Price premium

Do people pay more for you than for the alternative?

Yes or no?

To start

First we meet.
Then we trust.

Tell me where your brand stands and what you want to build.

30minutes you talk

+

30minutes I talk

You book 30 minutes and talk. If it fits, I add 30 and tell you how it works and what we need to do. No pitch, no analysis slides. Real time to get to know each other.

Book a get-to-know call → Free. You sign nothing.

Or straight to the hosts

The Plus Club

For brands that are good for people and do good: a fixed place in my formats, network and material for your channels.

To the club →

Why I do this

How do you become
a love brand?

“The brunch was planned for 30 people, maybe 50. In the end there were 683 people in one room, and I would not have dared to say that out loud beforehand. People came because they wanted to belong to something. That is exactly what I build for brands, in this order: positioning, awareness, engagement. When people recommend your brand without being asked, you are a love brand.”

Sophie Friedrich · Founder grw+

More about me →

Cases

Cases people
talk about.

Three stories, three numbers. All cases, sorted by pillar and format:

All cases →

Tijen Onaran

Tour, podcast and press as one campaign

9 cities sold out

Future Maps

World record brunch, 0 euro catering

683 people

AI Weekender

Retreat in Bayrischzell

Own format

Voices

What others
say.

Guest at the world record brunch · Future Maps

We sold out in no time. Great event, executed super professionally. We will definitely be back next time.

Nathalie · Founder tremi foods

The hosts

First the brand.
Then the hosts.

The Plus Club · by grw+

Brands. Hosts.
Creators.

I bring brands, hosts and creators together with creative campaigns that connect online and offline. Together, we build your brand tour and your fanbase.

The Plus Brunch The Plus Circle The Plus Side The Plus Award The Plus Weeks The Plus Table The Plus Retreat

Admission for

Brands, hosts and creators who want to build campaigns together and reach people.

View membership →

FAQ

Questions people
ask me.

Answered briefly. Click a question.

What is a love brand?

A brand people love and recommend without being asked. Four questions show whether you are one: Does your niche know you without googling? Do people come back without being reminded? Do people talk about you without being asked? Do people pay more for you than for the alternative?

What does grw+ do?

grw+ is The Love Brand Company from Munich. I build brands and get people talking about them. My creative campaigns connect online channels such as social media, LinkedIn, newsletters and podcasts with events and collaborations. For B2B and B2C, the aim is to reach the right people, generate new leads and build customer loyalty.

Who is grw+ for?

For B2B and B2C brands that want clearer positioning, greater awareness, new customers or stronger customer loyalty. And for personal brands that want to own their topic and make their expertise visible.

How does a collaboration start?

With a get-to-know call. You book 30 minutes and tell me where your brand stands and what you want to build. If it fits, I add 30 minutes and tell you how that works and what we need to do. Free, and you sign nothing.

What does it cost?

The get-to-know call is free. Everything after that depends on scope, and I name the number in the call.

Where is grw+ active?

Munich as home base, Bad Tölz as Alpine Basecamp, Cape Town for workations and retreats. Projects run across DACH and internationally.

Be a brand
people talk about.

Brands. Hosts. Creators.