grw+ · Munich

The Brand Builder
Company.

Be a brand people talk about.

grw+ does marketing, social media, content and PR for brands people recommend.
Three pillars: brand positioning, brand awareness, brand engagement. Two ways in: directly through our formats or through a free 30-minute analysis.

Book a free 30-minute analysis → You are a personal brand? This way →
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grw+ · The Love Brand Company
Tijen Onaran Tour
Future Maps Brunch
Leadership Retreat
Community Gathering
Sport Brand Event
Summer Roadshow

As of September 2026

Real numbers from real formats. We count again after every event.

683
People at the brunch

World record brunch with Future Maps, Munich, February 2026. Source: case (German) →

9
Cities sold out

Tijen Onaran tour, 4,000 guests, podcast in the top 10 within 90 days. Source: case (German) →

750,000+
Organic impressions

Organic, around the world record brunch, without media budget. Source: case (German) →

Three pillars

Three pillars.
One composition.

Every brand needs all three. How much of which depends on where you stand.

Pillar 01
Brand positioning

Where does your audience actually gather? And are you there too?

Example: campaign planning across all touchpoints, online and offline.

More on brand positioning →
Pillar 02
Brand awareness

Together you are stronger. Collaborations with partners from your scene who already reach your people.

Example: social media creators and brand collabs.

More on brand awareness →
Pillar 03
Brand engagement

Turn your audience into a fan base.

Example: events where your community comes together.

More on brand engagement →

To start

Two ways in.

Way A
Through our formats

Build visibility right away: with a seat in The Plus Club and its formats.

To The Plus Club →
Way B
Through a 30-minute analysis

Free. We tell you which composition of the three pillars fits you. Or whether it doesn't.

Book the analysis →

How we build brands

We build brands the way friendships grow. First you know who you are and what you stand for. Then you show up where your people already are. Then you invite them to take part. And at some point they talk about you without being asked.

✦ That is a love brand. Be a brand people talk about. And build experiences people want to belong to.

Two paths

The brand first.
Then the stage.

You need marketing for your brand: brand building. You want to be part of our formats: The Plus Club. Many do both, in that order.

Marketing, social media, content and PR, in three steps: positioning, visibility, engagement. Click a step to see the levers and the proof.

One sentence everybody understands. Inside and out.

  • 01 Positioning and audiences
  • 02 Language and design
  • 03 Rebranding

Goes with this in The Plus Club

Partnerships
Brand positioning →
Three questions we answer with you
  • ✦ Where does your brand take place? Places, formats, touchpoints.
  • ✦ Which lifestyles do you play to? The people and communities you belong to.
  • ✦ How does your brand speak? Language, tone, channels.
Our approach: V-C-I →

Visible where your people already are.

  • 01 Creative campaigns
  • 02 Social media and PR
  • 03 Influencer and brand collabs

Goes with this in The Plus Club

Joint campaigns
Brand awareness →
9
Cities sold out

Tijen Onaran: tour, podcast and press as one campaign. The podcast reached the top 10 within 90 days.

Read the case (German) →

Reach turns into a community that stays.

  • 01 Community formats
  • 02 Own events
  • 03 Retreats and hotel partnerships

Goes with this in The Plus Club

Network Partnerships
Brand engagement →
683
People at the brunch

World record brunch, 0 euro catering. A community that comes back.

Read the case (German) →
For brands → For personal brands →

The Plus Club connects your online and offline brand experiences into an individual tour. Together we plan the right appearances to build reach, trust, engagement and a fanbase.

01
Stage
A fixed seat at the The Plus Brunch and in the Creator Circle. Award, hotel special weeks and table rounds join as soon as they start.
02
Network
Creators, other brands, hotels. Warm intros through us, always only after the other side has said yes.
03
Material
Images, testimonials and recaps from the formats, with rights for twelve months. A summary every quarter.

Reach. Trust. Engagement.

Your brand. Your tour. Your fanbase. We plan the scope and collaboration together.

Explore the collaboration → To The Plus Club →
Brands people want to belong to.

That is what we call a love brand. It is what we work on, every day.

Sophie Friedrich, founder grw+

Why we do this

How do you become
a love brand?

“The brunch was planned for 30 people, maybe 50. In the end there were 683 people in one room, and I would not have dared to say that out loud beforehand. People came because they wanted to belong to something. That is exactly what we build for brands, in this order: positioning, awareness, engagement. When people recommend your brand without being asked, you are a love brand.”

Sophie Friedrich · Founder grw+

More about Sophie →

Cases

Cases people
talk about.

Three stories, three numbers. All cases, sorted by step and format:

All cases →
Tijen Onaran MUT Tour
Tijen Onaran
Tour, podcast and press as one campaign
9 cities sold out
World record brunch
Future Maps
World record brunch, 0 euro catering
683 people
AI Weekender retreat
AI Weekender
Retreat in Bayrischzell
Own format

Voices

What others
say about us.

Sophie is simply amazing. A power woman. That is all I need to say.
Tijen Onaran · MUT tour and podcast
Leader, channeler, connector and simply a doer to the power of three. That is Sophie.
Bianca Piosa · Vegamonie
I think I died and went to paradise. What an event. Thank you, grw+.
Guest at the world record brunch · Future Maps
We were sold out in no time. Great event, put together really professionally. We will definitely be back next time.
Nathalie · Founder tremi foods

References

All cases →
Future Maps Brand Vegean Brand Apex Ventures Brand Malao Brand Vegamonie Creator Hannah Samira Schmidt Talent Tijen Onaran Creator, past MUT Tour 9 cities MUT Podcast Top 10 MUT Maker Award Award World Record Brunch Event AI Weekender Plus Event ARTLAB Plus Event Campus Tölz Partner GDW past ACI past TOC past Gamechanger Ventures past

FAQ

Questions people
ask us.

Answered briefly. Click a question.

What is grw+?
grw+ is The Brand Builder Company from Munich and Cape Town. We build brands in three steps: brand positioning, brand awareness, brand engagement. In every step we work with the same three formats: content & communication, events, collaborations. The result is a love brand: a brand people love and recommend.
What exactly does grw+ do?
Marketing, social media, content and PR for your brand positioning, brand awareness and brand engagement. Plus The Plus Club with its own formats: The Plus Side, the tech award, hotel special weeks, the talent circle, the brunch and seat at a table dinners.
Who is grw+ for?
For those who want to create more relevance with their brand and their business, online and offline. Brands that are good for people and planet, and personal brands that want to own their topic.
What is The Plus Club?
An annual membership for brands, NGOs and foundations: a fixed seat in our formats, network and material for your channels. Together we develop your brand tour. Scope and collaboration are agreed individually.
What does working together cost?
The 30-minute analysis is free. Everything after that depends on scope, we name the number in the conversation. Club collaboration is agreed individually.
How does a collaboration with grw+ start?
Two ways. Either directly through our formats, with a seat in The Plus Club. Or through a free 30-minute analysis: we tell you which composition of brand positioning, brand awareness and brand engagement fits you. Or whether it doesn't. You sign nothing in the first conversation.
Where is grw+ active?
Munich as the main base, Bad Tölz as the alpine basecamp, Cape Town for workations and retreats. Projects run across DACH and internationally.

Let's talk

Tell us where
your brand
stands today.

Book a free 30-minute analysis →