Pillar 03 · Brand Engagement

People join in.
And recommend you.

This step takes the brand to where people already are: communities, partnerships and own formats. That is where recommendation comes from.

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683
People at the brunch

World record, in one room.

0 €
Catering

All through partners.

50+
Brand experiences

Online and offline.

Three steps, one loop

Step 03.
The loop closes.

BRAND POSITIONING01Who you are. And where you take place. BRAND AWARENESS02Get seen. And stay in the conversation. BRAND ENGAGEMENT03People join in. And recommend you. LOVE BRAND ✦
Builds on
Brand awareness: the brand is in the channels and in the conversation.
Leads to
Back to positioning: engagement sharpens what you stand for. That closes the loop.

What belongs in this step

Four building blocks.
One result.

01
Community activation
One relevant community per month, with a concrete occasion.
02
Partnerships
Brands and creators: search, matching, support.
03
Ambassador programme
Benefit and ambassador programme, built and maintained.
04
Own formats
One event per half year, retreats, hotel partnerships.
✦
People join in.
And recommend you without being asked.

What you get

Three things,
ongoing.

01
Community activation
One per month.
02
Partners and matching
Search, matching, support of the collaboration.
03
Programme and event
Ambassador programme, one own event per half year.

The common thread

The same three formats.
In every step.

Here they become places where people join in. Below you see what they do in this step.

01 POSITIONING 02 AWARENESS 03 ENGAGEMENT Content & Communication Events Collaborations

The three formats

Rooms where
brand happens.

Click a format.

Own channels that keep people close: newsletter, podcast and community content.

  • ✦ Newsletter and podcast
  • ✦ Community content

For examplea monthly newsletter with a face, and a community format people look forward to.

683
People at the brunch

World record brunch, 0 euro catering. A community that comes back instead of reach that fizzles out.

Read the case →

Community events, retreats and internal formats that create closeness. Who is in the room decides the impact.

  • ✦ Community events
  • ✦ Retreats
  • ✦ Internal events

For examplea recurring community event, or an internal format that turns employees into fans.

Own formats and community collabs that come back. From a circle to a special week.

  • ✦ Own formats
  • ✦ Community collabs

For examplean own series format like a circle, or a special week with partners.

Future Maps · Future BrunchLa Boom · dating experienceSport TestivalAI RetreatWaldhaus Deininger Weiher · Yoga am WeiherRetreats in Cape TownPCC Panagia Cycling Club · sport communitySteineggerhof · vegan week 2027ARTLAB · zwischenwelten

Reach becomes a community that stays.✦

To The Plus Club →

Two ways

The formats.
The experience worlds.

One principle, two ways: formats for your brand, or your brand as a place.

01
The three formats

Community formats, events and collabs for your brand.

The three formats →
02
Brand experience worlds

Your brand as a place: special weeks, retreats, hotel specials. Also for hotels and restaurants.

To the experience worlds →

Brand experience worlds

Brands you can
visit.

Hotels and restaurants become brands, brands become places. Click a way in.

The fastest way in: matching by values fit, production on site, campaign through the creator's channels and yours.

  • ✦ Matching by values fit
  • ✦ Content on site
  • ✦ Booked directly with you

Your own bookable format: a week or a weekend with a name, a date and a programme.

  • ✦ Vegan week with The Honest Greens
  • ✦ Yoga & bike retreat with The Base
  • ✦ Sold from early bird

The first hotelBio & Bikehotel Steineggerhof, South Tyrol, BIO HOTELS member since 2018. Vegan week 6 to 13 June 2027 with Vegamonie. Early bird from autumn 2026, booked directly at the hotel.

In preparation

How it is set up: a fixed fee for concept and steering, the creator shares in sales. Everyone has an interest in a full week.

Places that mean it become part of The Honest Greens or The Base.

  • ✦ Hotel specials in The Plus Club
  • ✦ People and Planet Tech Award: 4 June 2027
To The Plus Club →

Add, don't replace.✦

✦ We bring formats, creators and experiences. Newsletter, website and print stay with you.

✦ Formats fill empty weeks. Not full places fuller.

✦ The entry is the same as for any brand: a call, the strategy sprint (one day, on site with you), execution.

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FAQ

Questions people
ask us.

Answered briefly. Click a question.

What is brand engagement?
The third step in building a brand. The brand goes to where people already are: communities, partnerships and own formats. People join in and recommend you without being asked. That closes the loop back to positioning.
What does brand engagement include at grw+?
Four building blocks: community activation with one relevant community per month; partnerships with brands and creators, meaning search, matching and support; a benefit and ambassador programme; own formats like one event per half year, retreats and hotel partnerships.
What are brand experience worlds?
Your brand as a place: special weeks, retreats and hotel specials, also for hotels and restaurants. Hotels and restaurants become brands, brands become places.
What is a love brand?
A brand people love and recommend without being asked. Brand engagement is the step where that happens.
What has this achieved so far?
683 people at the world record brunch with Future Maps in Munich, 0 euro catering, all through partners, plus 750,000+ organic impressions. A community that comes back.

In short

Brand engagement
Step 03. People join in and recommend you: community activation, partnerships, ambassador programme, own formats like events, retreats and hotel partnerships.
Love brand
A brand people love and recommend without being asked.
Brand pillars
Our three steps: brand positioning, brand awareness, brand engagement.
The Plus Club
The club for brands that want to grow: as a brand, in the network, with partners and beyond themselves. Six formats from Deutschland kocht to seat at a table.

Let's talk

Time for a
fan base.

Book a free call

Or write directly: sophie@grwplus.com