Pillar 02 · Brand Awareness

Get seen.
And stay in the conversation.

This step brings the brand into the channels and keeps it there. Content and communication follow a plan, not the mood of the day.

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9
Cities sold out

Tijen Onaran: tour, podcast and press as one campaign.

4,000
Guests

On the tour, in nine cities.

Top 10
Podcast in 90 days

No media budget, straight out of the campaign.

Three steps, one loop

Step 02.
The stage.

BRAND POSITIONING01Who you are. And where you take place. BRAND AWARENESS02Get seen. And stay in the conversation. BRAND ENGAGEMENT03People join in. And recommend you. LOVE BRAND ✦
Builds on
Brand positioning: the paper that content, events and partners follow.
Leads to
Brand engagement: visibility becomes participation, reach becomes a community.

What belongs in this step

Four building blocks.
One result.

01
Creative campaigns
One idea the press picks up by itself.
02
Social media and newsletter
From one hand, by editorial plan instead of daily mood.
03
Media and PR
With our partners, around launches and events.
04
Influencer and brand collabs
By values fit instead of CPM.
✦
Get seen where your people already are.
And stay in the conversation.

What you get

Three things,
every month.

01
Editorial plan
Monthly, aligned with your roadmap.
02
Production and PR
Fixed loops, PR outreach around launches and events.
03
KPI board
Updated every month.

The common thread

The same three formats.
In every step.

Here they get loud. Below you see what they do in this step.

01 POSITIONING 02 AWARENESS 03 ENGAGEMENT Content & Communication Events Collaborations

The three formats

Three formats.
One campaign.

Click a format to see levers, example and proof.

Social media, creative campaigns and PR. For us, press is a result, not a job.

  • ✦ Social media
  • ✦ Creative campaigns
  • ✦ PR

For examplea creative campaign with a reel series, a newsletter story and an idea the press picks up by itself.

9
Cities sold out

Tijen Onaran: tour, podcast and press as one campaign. The podcast hit the top 10 within 90 days.

Read the case →

Public formats, roadshows and out-of-home moments people talk about.

  • ✦ Roadshows
  • ✦ Out-of-home

For examplea roadshow through three cities, or a pop-up where your audience already is.

Influencer and brand collabs by values fit instead of CPM.

  • ✦ Influencer collabs
  • ✦ Brand collabs
  • ✦ Sponsorships

For examplethree creators with a real values fit who carry your brand into their community.

Tijen Onaran · MUT tourHöhle-der-Löwen-StartupsFuture Maps · world record brunchSegafredo

Be a brand people talk about.✦

Joint campaigns in The Plus Club →

FAQ

Questions people
ask us.

Answered briefly. Click a question.

What is brand awareness?
The second step in building a brand. The brand enters the channels and stays there: get seen where your people already are and stay in the conversation. Content and communication follow a plan, not the mood of the day.
What does brand awareness include at grw+?
Four building blocks: creative campaigns with an idea the press picks up on its own; social media and newsletter from one hand, following an editorial plan; media and PR with our partners for launches and events; influencer and brand collabs by values fit instead of CPM.
What do we get every month?
Three things: an editorial plan aligned with your roadmap; production and PR in fixed loops with PR outreach for launches and events; a KPI board, updated every month.
Does grw+ do PR as well?
Yes, with our partners, for launches and events. For us press is a result, not an assignment: we build creative campaigns with an idea the press picks up on its own.
What has this achieved so far?
Tijen Onaran: tour, podcast and press as one campaign. Nine cities sold out, 4,000 guests on the tour, the podcast in the top 10 within 90 days, without media budget.

In short

Brand awareness
Step 02. Get seen where your people already are and stay in the conversation: creative campaigns, social media and newsletter, media and PR, influencer and brand collabs.
Love brand
A brand people love and recommend without being asked.
Brand pillars
Our three steps: brand positioning, brand awareness, brand engagement.
The Plus Club
The club for brands that want to grow: as a brand, in the network, with partners and beyond themselves. Talent circle, events, hotel partnerships.

Let's talk

Time people
talked about you.

Book a free call

Or write directly: sophie@grwplus.com