About · grw+ | The Brand Builder Company Munich

“Be a brand people talk about. And build experiences people want to belong to.”

Sophie Friedrich · Founder and CEO grw+

Before that: 15 years of brand building at Serviceplan and Accenture, three own ventures, responsible for international campaigns and retail strategies. MSc Business Management, Copenhagen Business School.

More about Sophie

Some ideas stick with people and others don't, and that has nothing to do with budget but with whether someone understood how to give a thing an identity. Because I build brands and work with talents, I know before the briefing which match holds and which only looks sponsored. Data tells you what happened, not what is possible: grw+ is the combination of both.

Why grw+ is different

Most agencies make beautiful things. We translate visibility, belonging and positioning clarity into measurable growth: through campaigns where creators, content and events interlock. We ask one thing about everything: does your company grow because of it?

The team

Small team.
Big network.

Click a name.

She coordinates, orchestrates and follows up. Every AI could still learn from her.

Favourite event so far: the Future Maps world record. She relaxes once the high of the last event fades and a new one is already in the queue.

A heart for everything digital and visual. The eye eats too.

Favourite event so far: the Founder Crime Dinner. She relaxes during the pre-event meditation round.

Our team is small. Our network is not.

✦ Hosting and content creation
✦ Film and locations
✦ Catering and activities

Concept and curation come from us, the trades from our curated partner network. That is how we stay boutique and still deliver big.

Over 50 freelance crew members for events in Berlin and Munich.

For brunch, specials and retreats, put together per format.

FAQ

Frequent questions.

Who is grw+ the right partner for?

We work with brands that are good for people and planet and want good revenue. And with creators who want more than the next brand deal. If it doesn't fit, we say no, whatever the budget.

What exactly do you do: campaigns or events?

Both, as one system: first positioning, then awareness, then brand engagement. In every step the same three formats: Content & Communication, Events, Collaborations. For us, PR is a KPI, not a service.

What is the difference between brands and talents?

For brands we build brands: content, events and collaborations as one campaign. With talents we work the same way: we build them up, with positioning, brand collabs, growth.

How does a collaboration work?

The way in is a free 30-minute call. Then the strategy sprint: one day, a clear result, a roadmap. Then execution, no annual contract at the first meeting.

What does it cost?

The way in costs nothing: a 30-minute call. Scope and budget depend on your context. For a real estimate, just write to us.

Where are you active?

Munich as the main base, Bad Tölz as the alpine basecamp, Cape Town for workations and retreats. Projects run across DACH and internationally.

How early should I get in touch?

Early. We never start with location, date or budget, but with three questions: What do you stand for? What culture do you live? How does that become visible? If it's urgent, get in touch anyway.

Our locations

Munich · Main baseBad Tölz · Alpine basecampCape Town · Workations and retreats

In short

Love brand: A brand people love and recommend without being asked.
Brand pillars: Our three steps: brand positioning, brand awareness, brand engagement.
V-C-I: Vision, Culture, Image. The three questions every collaboration starts with.
The Plus Club: The club for brands that want to grow: as a brand, in the network, with partners and beyond themselves. Talent circle, events, hotel partnerships.

The Brand Builder
Company.

Small team.
Big network.

Frequent questions.

Let's
talk.

The Brand BuilderCompany.

Small team.Big network.

Frequent questions.

Let'stalk.

The Brand Builder
Company.

Small team.
Big network.

Let's
talk.